WPP, originally an acronym for “Wire and Plastic Products plc,” began its life in the 1970s as a modest British manufacturer of wire shopping baskets.
That all changed in 1985 when Martin Sorrell orchestrated a leveraged buyout, steering the company toward a new identity as a global marketing services powerhouse.
Over time, the original meaning of the initials faded into history, and today “WPP” functions solely as the corporate brand name under which the company operates, WPP plc.
Headquartered in London, it has grown through strategic acquisitions and organic expansion to become the world’s largest advertising and communications holding group, serving clients across virtually every industry and geography.
As a holding company, WPP does not offer services directly to clients under its own name. Instead, it owns and manages a sprawling network of hundreds of independent agencies that retain their distinct identities while benefiting from the scale, resources, and cross-agency collaboration that WPP enables.
These subsidiaries span a wide spectrum of marketing disciplines, including advertising, media investment management, public relations, branding, digital experience design, market research, and production.
Among its most recognized networks are Ogilvy, Wunderman Thompson, VML, GroupM, Hill+Knowlton Strategies, and Landor, each a leader in its field.
This decentralized yet interconnected structure allows WPP to deliver integrated, data-driven, and creatively compelling solutions tailored to the evolving needs of global brands. Read more...
WPP – The World’s Largest Marketing Services Group #FrizeMedia https://buff.ly/CU6i2rc
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