Affiliate marketing: An affiliate program is a form of internet advertising that rewards marketers for driving traffic to a company's website and producing sales. The company gives its affiliates a personalised tracking link that the marketer can use in their promotions.
This link enables the company to track where traffic and sales are coming from and pay their affiliates accordingly.
It is very important to be armed with up to date information and technical know how if you are going to run such a program successfully and with the minimum stress. In this article we will look at the benefits of affiliate marketing as a tool for increasing your business profitability.
Here are some of the reasons why you should consider affiliate marketing as an effective way of advertising your business and products.
1. Low cost
Running an affiliate program is very cost effective as you only pay your affiliates for the results that they produce. The affiliate bears most of the cost of promoting your product, you provide them with the necessary tools, such as banners and other promotional material.
Of course, this arrangement is mutually beneficial, you get low cost advertising; your affiliates get the opportunity to make money from a product that they haven't had to spend time and money developing.
2. Affiliate programs produce unlimited income through leverage
When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates do all of the work in getting traffic to your site.
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