Advertising Techniques: The media is a powerful thing -- on average, a person spends a huge amount of their life consuming it in one shape or form , and will exhaust a significant percentage of that time looking at, listening to or watching advertisements.
If you intend to use the power of the media, though, you need to simply know what you're doing.
Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display.
Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.
If there's a particular publication you're interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Be prepared to be shocked.
Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won't be that economical.
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