Monday, 26 March 2012

Fundraising - The Four Major Forms Of Fundraising

Fundraising - The Four Major Forms Of Fundraising


Fundraising is, without a doubt, extremely challenging work. For any of you with experience in this line of work, you will understand what I mean. For the rest of you, go out and volunteer your time with a local non-profit organization.

After that, I think you will understand. While this can be a challenging profession, it continues to be quite rewarding in many respects.

Fundraising is simply the process of soliciting and gathering donations as money or other means, by requesting contributions from individuals, businesses, charitable foundations, or governmental agencies.

Fundraising typically refers to efforts to collect money on behalf of non-profit organizations, and is at times used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.

Typically, fundraising consisted mostly of asking for donations on the street or at people's doors.There are four major forms of fundraising. When one mentions fundraising to the average person, the image of a well-meaning person going door-to-door begging for support immediately comes to mind.

While most of us have been there at some point or other, there is a lot more to this business than meets the eye. And yes, this is a business. The business of managing relationships; relationships which, more often than not, are the key determining factor for success.

The first major form of fundraising is dealing with institutional grantors. These organizations are often the most difficult to deal with, due to the inherent bureaucratic nature of these types of organizations.

On the other hand, grants and endowments from these organizations can often amount to incredible sums of money. For this reason alone, they should not be dismissed.

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